Verified Zenas Group expert
Monica Sanchez Hernandez
Co-Founder & Marketing Orchestration Lead
Mérida, Yucatán · Latin America
View LinkedIn profileA strategic marketing and event orchestration leader with more than 30 years of experience delivering high-impact engagement programs and large-scale activations across Mexico and Latin America.
About
Monica Sanchez Hernandez is Co-Founder and Marketing Orchestration Lead at Zenas Group. With more than 30 years of experience, she designs and delivers engagement programs and large-scale activations across Mexico and Latin America, bringing strategy, experience design, partners, logistics, and execution into one coordinated effort.
As Founder and CEO of Nexycon, Monica has led work spanning global sporting events, executive hospitality, government and institutional activations, and B2B marketing. Her experience includes Formula 1 activations in Mexico and Brazil, VIP and curated experiences for global brands, protocol-driven national events, and complex multi-stakeholder programs. She serves as a trusted bridge between global organizations and Latin American markets.
Selected capabilities
- Marketing Orchestration
- Experiential Marketing
- Global Events & Hospitality
- Latin American Markets
- Stakeholder Management
- Brand Activations
- Executive facilitation
- Strategic decision support